Monthly Archives: July 2009

Measure Twice, Cut Once works in business, too.

My husband has been rebuilding our garage shelving. You could store dead bodies on them. He likes to build things one time and not have to back to fix shoddy work. With the 105 temperatures he was a bit lax on the regular, measure twice - cut once rule. I'm working with a few clients on new designs and launches of large projects. I'm finding the same rule applies to creative projects. I'd rather have my clients sit with a design for a week and really think about what should change and their needs, modifications, etc. rather than jump on their first reactions, and then redo it several times. Many times we end back to a similar place where we started and sometimes we scrap it and start over.

2013-11-14T19:26:05+00:00Blog, Web Tips|

I know the difference between being a Hispanic Professional and a Professional Hispanic.

I'm a poor excuse for a Hispanic and even poorer excuse for a Mexican. Can many members of my family clearly communicate in Spanish? Yes. Do some of those same family members successfully run businesses and employ primarily Hispanic folks? Yes. Am I in either of those categories? No. But at least I know it. I realize not in touch with any particular ethnic segment of the market, unless suburban, professional mom counts. I get embarrassed for companies that think they get it and are in touch with whatever ethnic group they are targeting. I wince at their campaigns. Apparently I'm not alone in my anguish.

2013-11-14T19:26:05+00:00Blog, Industry News|

Humor, simplicity, Pringles made me click – a lot.

Brilliance Doesn't Have to Cost a Fortune Pringles Proves a Massive Production Budget Isn't Necessary for Success Bart Cleveland One of the chief complaints of small agencies is that we don't have budgets big enough to do great work. We look to the winners in our award shows as proof. And that is usually where we are slapped in the face for our lack of commitment to be brilliant.

2013-11-14T19:26:05+00:00Blog, Industry News|
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