From AdAge: The Official Social Media and Mobile Glossary of 2010

I'm so out of the iPhone arena at this time, since I'm usually tethered to my desktop with a VOIP phone that most of these terms were new to me. I geek-speak pretty well, but this is in another category altogether. Perhaps most of you are familiar — or guilty of committing these terms below.


Top 20 Labels, Buzzwords to Describe Our Curious Stampede to the Social-Media and Mobile Future

by Pete Blackshaw 
Published: January 12, 2010


SPURNED MEDIA: Just
like it sounds, earned media that goes horribly negative, invades
otherwise pristine search results or bleeds into traditional media. Bad
customer service is a top driver of "spurned media."

MOBILENECKING: The
alarming tendency to have our necks titled down or shifted sideways –
ever glued to our mobile device. This anywhere, anyplace epidemic is
increasingly common in cars, airplanes and crosswalks. Closely related
to term "Eyevoidance," where no one looks at anyone anymore.

JACK RIPPER: The
device warriors who hog outlets anywhere they can find them — in the
airport, via the USB port of a colleague's computer, even a restaurant
reservation desk. They get a charge from a charge.

WIKI WART: A
bad piece of news or an embarrassing brand episode (e.g., an activist
protest or a social-media campaign that backfired) that just won't go
away in a brand's Wikipedia description. PR pros often give false hope
to brands of removing the warts, but relentless Wikipedia editors put
them right back.

OEDIPOST COMPLEX: The
curious neurosis that compels folks to sleep with their Blackberry or
iPhone. The afflicted can't stop checking — even in late hours — for
responses to tweets or blog and Facebook posts.

DECIPROCITY: When
everything you post actually decreases your friend and follower count.
Even when you friend or follow others, the rules of reciprocity just
don't apply. Soul searching is typically in order here.

FAUX POST: When
you are talking to someone on the phone and they notice an unrelated
tweet or Facebook status update from you showing up in real-time. Bad
form — don't do it. (Trust me!)

APPFUSION: An
inevitable outcome of app overload. Very common among iPhone users who
download so many apps they can't find their address book. Appfusion can
lead to as many problems as the apps solve.

BRAND TEASE: A
consumer who "friends" or "fans" a brand, only to never return for a
second date. Brands feed the cycle by forgetting to court the consumer
with engaging, interesting or sustaining content or value.

CONVERSATIONAL DIVIDE: The
huge gap between what marketers preach about social-media
"conversations" and the brand's actual customer-service or call-center
operations. Stems from cost vs. profit-center tension.

SHELF STORM: When
organic search results suddenly go haywire, or shift to the dark side,
thanks to the link-love logic of social media. Consider Tiger Woods'
search-result shift from 95% positive to 60% hostile (in a matter of
days). Or how brands with highly publicized service failures quickly
acquire shelf-venom.

APPTOSTERONE: The
mojo that fuels intense "mine's bigger/better" conversation about
mobile apps. "Dude, you got Bump, but I've got FourSquare." Marketing
techies are loaded with Apptosterone.

BUCK SUCKED: The
condition that typically slaps you in the face when reading your credit
card bill and you see dozens of "dollar" charges for music and "what
the heck" iPhone or mobile apps. Expect much more of this as it gets
worlds easier and more convenient to pay for online content. (Good news
for publishers!)

TRUST LAPSE: The
frighteningly popular tendency we have to "open up" our friend network
to a cool, unknown social-media service or app. Ego, vanity and
impatience often collide with rationality here.

RUNWAY REBEL: That
guy (or gal) who keeps the "electronic device" going well past the
airline warnings and prohibitions. We see them everywhere, and no one
is innocent here.

BLOG DODGER: Someone
who has abandoned his or her blog for Twitter or some other
lower-hassle social-media substitute. This was big in 2009, and we'll
likely see much more of it in 2010.

QUAD STALKERS: Folks
from your past who "friend" you (e.g., folks you marginally knew from
the high-school quad) and who seem to comment on everything you post on
Facebook. Mostly benign, but a tad curious.

TWEET-SHIFTING: Delaying
or mixing Twitter posts so axe murderers don't know you're miles from
home. Increasingly common as a spousal and family covenant among folks
who travel with high frequency.

CURBCASTING: The
almost unstoppable cacophony of loud voices barking all manner of
silliness into the airwaves thanks to Bluetooth devices. You see this
on every street corner and curb.

TWITSTOP: A
bathroom detour from a meeting or conversation in order to check
e-mail, Twitter or the latest and greatest via an app. (Swear on the
Bible, I don't do this … but I'm told lots of others do.)

DIGITAL DETOX: What
we all need — at least in doses. As we've learned, total digital
immersion has side effects. Let's all pursue a roadmap for balance in
2010. (This is likely the topic of my next book, so send feedback.)

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