From AdAge: The Official Social Media and Mobile Glossary of 2010
I'm so out of the iPhone arena at this time, since I'm usually tethered to my desktop with a VOIP phone that most of these terms were new to me. I geek-speak pretty well, but this is in another category altogether. Perhaps most of you are familiar — or guilty of committing these terms below.
Top 20 Labels, Buzzwords to Describe Our Curious Stampede to the Social-Media and Mobile Future
Published: January 12, 2010
SPURNED MEDIA: Just MOBILENECKING: The JACK RIPPER: The WIKI WART: A OEDIPOST COMPLEX: The DECIPROCITY: When FAUX POST: When APPFUSION: An BRAND TEASE: A CONVERSATIONAL DIVIDE: The SHELF STORM: When APPTOSTERONE: The BUCK SUCKED: The TRUST LAPSE: The RUNWAY REBEL: That BLOG DODGER: Someone QUAD STALKERS: Folks TWEET-SHIFTING: Delaying CURBCASTING: The TWITSTOP: A DIGITAL DETOX: What
like it sounds, earned media that goes horribly negative, invades
otherwise pristine search results or bleeds into traditional media. Bad
customer service is a top driver of "spurned media."
alarming tendency to have our necks titled down or shifted sideways –
ever glued to our mobile device. This anywhere, anyplace epidemic is
increasingly common in cars, airplanes and crosswalks. Closely related
to term "Eyevoidance," where no one looks at anyone anymore.
device warriors who hog outlets anywhere they can find them — in the
airport, via the USB port of a colleague's computer, even a restaurant
reservation desk. They get a charge from a charge.
bad piece of news or an embarrassing brand episode (e.g., an activist
protest or a social-media campaign that backfired) that just won't go
away in a brand's Wikipedia description. PR pros often give false hope
to brands of removing the warts, but relentless Wikipedia editors put
them right back.
curious neurosis that compels folks to sleep with their Blackberry or
iPhone. The afflicted can't stop checking — even in late hours — for
responses to tweets or blog and Facebook posts.
everything you post actually decreases your friend and follower count.
Even when you friend or follow others, the rules of reciprocity just
don't apply. Soul searching is typically in order here.
you are talking to someone on the phone and they notice an unrelated
tweet or Facebook status update from you showing up in real-time. Bad
form — don't do it. (Trust me!)
inevitable outcome of app overload. Very common among iPhone users who
download so many apps they can't find their address book. Appfusion can
lead to as many problems as the apps solve.
consumer who "friends" or "fans" a brand, only to never return for a
second date. Brands feed the cycle by forgetting to court the consumer
with engaging, interesting or sustaining content or value.
huge gap between what marketers preach about social-media
"conversations" and the brand's actual customer-service or call-center
operations. Stems from cost vs. profit-center tension.
organic search results suddenly go haywire, or shift to the dark side,
thanks to the link-love logic of social media. Consider Tiger Woods'
search-result shift from 95% positive to 60% hostile (in a matter of
days). Or how brands with highly publicized service failures quickly
mojo that fuels intense "mine's bigger/better" conversation about
mobile apps. "Dude, you got Bump, but I've got FourSquare." Marketing
techies are loaded with Apptosterone.
condition that typically slaps you in the face when reading your credit
card bill and you see dozens of "dollar" charges for music and "what
the heck" iPhone or mobile apps. Expect much more of this as it gets
worlds easier and more convenient to pay for online content. (Good news
frighteningly popular tendency we have to "open up" our friend network
to a cool, unknown social-media service or app. Ego, vanity and
impatience often collide with rationality here.
guy (or gal) who keeps the "electronic device" going well past the
airline warnings and prohibitions. We see them everywhere, and no one
is innocent here.
who has abandoned his or her blog for Twitter or some other
lower-hassle social-media substitute. This was big in 2009, and we'll
likely see much more of it in 2010.
from your past who "friend" you (e.g., folks you marginally knew from
the high-school quad) and who seem to comment on everything you post on
Facebook. Mostly benign, but a tad curious.
or mixing Twitter posts so axe murderers don't know you're miles from
home. Increasingly common as a spousal and family covenant among folks
who travel with high frequency.
almost unstoppable cacophony of loud voices barking all manner of
silliness into the airwaves thanks to Bluetooth devices. You see this
on every street corner and curb.
bathroom detour from a meeting or conversation in order to check
e-mail, Twitter or the latest and greatest via an app. (Swear on the
Bible, I don't do this … but I'm told lots of others do.)
we all need — at least in doses. As we've learned, total digital
immersion has side effects. Let's all pursue a roadmap for balance in
2010. (This is likely the topic of my next book, so send feedback.)
SPURNED MEDIA: Just
JACK RIPPER: The
WIKI WART: A
OEDIPOST COMPLEX: The
FAUX POST: When
BRAND TEASE: A
CONVERSATIONAL DIVIDE: The
SHELF STORM: When
BUCK SUCKED: The
TRUST LAPSE: The
RUNWAY REBEL: That
BLOG DODGER: Someone
QUAD STALKERS: Folks
DIGITAL DETOX: What