Podcasts from your Video or Audio Event

You had a video event or was in an audio interview – NOW WHAT? Is that all there is? Heck NO! Time to make that great event pay off for you.

Did you know YouTube is NOT a podcast? Just because you have something there, doesn’t mean it gets to iTunes, Stitcher and the rest of them. You need to bring them the files through a podcast venue such as Lipsyn, Podbean, Blubrry.

We’ll show you how we are doing this for a few folks and give you some other ideas of what to do with that great content. What about those interviews where you don’t have the original file – how can you use it in your podcast channel?

We will have a part 2 of how to go from video to audio and audio to video for podcasting or creating more content for YouTube.

Venues we covered in this show and getting your audio or video content to:

  • iTunes
  • Stitcher
  • Windows Phone 7/8 (formerly Zoon)
  • Miro – it’s the iTunes of Windows, so we hear.
  • Tunein Radio – radio/podcast station on your phone
  • DoubleTwist
  • Pocketcast
  • Roku – you heard us ROKU. Your content could be set up on a Roku channel – but it’s not simple. It usually requires the help of experts in this specific category. It has its own programming language.
  • IMBD – it’s not just for movies. It’s for YOUR content. Again, you may want to hire someone to help you with this.
  • Pandora – if you are posting MUSIC or COMEDY.

BABY steps. Start with iTunes and Stitcher. But how do you get it to them in a proper format? That’s where selecting the podcast venue that is best for you comes in. Only you can decide based on your needs, skills and budget. We suggest the following to consider: Podbean.com, Lipsyn.com, Blubrry for WordPress plugin, Soundcloud.

bigdaddyradio-podcast-logo-bgYou’ll need graphics of specific sizes, a channel/show description – it’s ANOTHER profile that uses your RSS feed from your podcast venue/blog. This includes the main podcast graphic – each venue requires a different specification, icons, episode graphics for each episode to display in the players and more.

Don’t go too fast, either – slow down. Think this through. If you create your iTunes channel and then change where your site is hosted, such as switching from Podbean to Lipsyn, etc. you’ll lose ALL that work unless you change the feed location. The way that Yvonne and I like to change the feed location is by FIRST creating a Feedburner feed address through http://feedburner.google.com. This will be the constant. You can edit the FEED DETAILS in Feedburner later if you need to. You won’t lose your iTunes channel then. BUT you will have to do one of two things:

1. keep the old podcast site around and let it just hang out so the old links work

2. recreate all of the old posts from the old podcast site on the new one, possibly backdate the posts

Episode27-sales-lead-management (tall)If you choose option 2, you’ll also want to create 301 redirects in case you have folks that have linked to that site. If they have embedded the OLD location players, they will cease to work. Something to consider. Choose your podcast blog venue CAREFULLY. What I’ve learned by dealing with Podbean. I like their simplicity. What I do NOT like is that they make changes to the admin and programming that effect the players, the layout, the link structure and more without warning. I find out and then post to their support frantic and then they reply and usually resolve my issue, but I’m caught off guard. In one instance, I had to go back through all posts and redo the players to go with their new code because old code stopped working.

  • Items to look for in your podcast solution:
  • Template options that give you the features you need.
  • The ability to give your guests player code for specific shows to allow further promotion and reach.
  • The ability to have a player of all shows/play list of your shows to use on other venues. 
  • The ability to subscribe to new post notifications.

nugget_jascha2Remember to have your guests help promote the show before, but more importantly, AFTER airing when you have your replay post ready to go. I suggest you give them a tidy “thank you” email package:

  1. thank you note highlighting a moment.
  2. graphic that you have as the featured image for that post/show
  3. embed code so they can post
  4. link to your post on your podcast site
  5. consider creating graphics with quotes from the show they were on – “nuggets.” so they can share in their posts in various social media venues.

This is enough to get your feet wet. We’ll be covering related topics in the upcoming episodes of Geekspeak Guides. See more episodes at geekspeakguides.com , look for us on Google+ in our community and on my Youtube playlist.

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