Email Marketing: Start with the Basic Questions

Let’s start with this question:
Do you COLLECT EMAIL ADDRESSES from people who want to learn more about your services or products?

We’ll assume you give a big, resounding YES to this question. In this show, we’ll give you further validation as to WHY this is the most effective way to communicate with your customers, potential customers and strategic partners in a group. We’ll also explain why one solution is not the best for everyone and the painful task of making a change when existing email marketing service providers don’t keep up.

We’ll also offer a few ideas of ENTICING ways to increase the chances that your email will be opened. We talked about your subject, how to NOT end up in spam, how to NOT annoy those who take the time to open the email.

http://www.mequoda.com/articles/audience-development/subject-line-spam-trigger-words/ for subject words to AVOID! Some will challenge you to be more creative if your message actually has to do with those topics.

Here is the link for CAN-SPAM Act: A Compliance Guide for Business
http://www.ftc.gov/tips-advice/business-center/can-spam-act-compliance-guide-business

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